After graduating, I decided to develop my skills further and began to teach myself copywriting, completing briefs and masterclasses to get a better understanding of social media and marketing.
This skill/profession immediately clicked with me as I began to see what briefs I worked better with and develop my own marketing language: warm, witty and fun! I'm keen to push myself further in this industry and get my hands on more briefs/projects.
Copywriting and Social Media
No Mercy Wrestling
The brief for this position, was to focus on behind the scenes content and audience reaction - increasing outreach to wrestling fans as well as catering to a new audience interested in the workings of live production.
I prioritised understanding the shows planned order to ensure I captured reactions to important plot moments as well as big spots and I utilised timelapse and comparison shots to showcase the high production value of the anniversary show.
In the edit, I based the content around the brands heavy metal theming - using rock instrumentals and industrial transitions between clips to replicate 2000's rock music videos. Along with the audience and BTS content requested by the company, I also created content that would encourage commenting/engagement to further push their platform. We plan to further develop the role of social media in the company, using its outreach to support storylines and contact influencers to collaborate with.
